Factors of successful marketing competition for steel bar bending machine

December 11, 2021

Key success factors for the marketing competition of reinforced bar bending machine From the perspective of the industry chain, there are many similarities in the theoretical system of reinforced bar bending machine marketing and consumer product marketing, but there are qualitative differences in the actual operation process. The difference between the consumption characteristics of steel bar bending machine and consumer products.
Characteristics of the domestic consumer goods industry First, domestic consumer goods are mostly high-frequency consumption products, with a short period of use, a wide range of consumer groups, and consumers have high requirements for convenience of consumption.
Second, there are many and complicated types of channels. Traditional formats (such as department stores) and emerging formats (such as chain stores, supermarkets, hypermarkets, and e-commerce) coexist.
Third, brand awareness has a great influence on sales.
Fourth, compared with the steel bar bending hoop machine, consumers are not very sensitive to consumer products, and the product is highly replaceable.
Fifth, consumers often make judgments on product quality in a short period of time, and this judgment has a decisive impact on consumers' second purchase behavior and loyalty.

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